EASY roots - a brief history of our company, pt. I
I remember that day as if it were yesterday. One of the most important events in my life. In the winter of 2001, exactly 20 years ago, I registered a business under the following name: "EASY-windsurfing". Me - a freshman, 25 years old, just graduated from economics studies, with some full-time job in marketing, no experience... But I knew already then - and it was probably at the end of my studies - that would want my life to be intertwined with windsurfing somehow.
My older colleague from the Poznan sailing club, Witek "Dzida" Dudzinski, played a huge part in this dream of mine. I have been watching his windsurfing and sporting efforts with admiration since I was a little boy, a trainee in sailing. Dzida was my mentor and still is, in every sense. I am very grateful to him for all he has contributed to my life. I still remember our first regatta together, raceboard training at the Kiekrz lake near Poznań, his help and advice with equipment...
First "business-windsurfing" ideas came to my mind in May 2000, during some windless afternoon on the beach in Rewa, near the Puck bay. I remember at that time, I could not take my eyes off the NEILPRYDE catalogue that I got my hands on. And let me remind you that those were the analog times: no smartphones and the only way to connect to the internet was through a modem. A catalog like that was something out of the ordinary. Beautifully published, fragrant - and the photos! I've always been a brand nut. I like the concept of brand, branding, equipment. I like to dig into these issues, learn more and more about them, keep up with news and technological developments. And so I had this Pryde catalogue in my hands, and that's when my mad side started to get the better of me. Millions of ideas were bustling in my head, including the desire to create my own collection of windsurfing accessories. The idea which from today's perspective was perhaps a little naive - straight from the land of youthful dreams. But when you're 25 and inexperienced, the heart easily trumps reason.
So I bought an industrial sewing machine, I redid my grandmother's garage, I researched materials and local suppliers. I asked my friend to help me out and we started to make some prototypes of uphauls, key tags, car boot wraps, board covers and other similar items. It wasn't too long before we discovered that our hopes for bright future would quickly fade with copying and handcrafting in Poland - in grandma's garage. China's sewing industry is crushing and the lack of investment capital was a true eye-opener. Thus EASY-windsurfing, at least as an accessory brand - died as quickly as it was born.
This is where Witek Dudzinski comes back to the pages of our story blowing wind into my sails once again. Witek suggested that this time I should take an interest in the distribution and sale of equipment, especially Internet sales. My heart started beating faster, I quickly looked into the subject to research the field in Poland. Several companies already had distribution and fledgling websites up and running at the time, including Energy Sports, ABC Windsurfing, Vento, and Board Sports. There were also four brick and mortar shops in Poznań - my hometown - alone: Grzegorz Myszkowski’s “Mysza” store, Adam Gerber’s Funsport, Oleja, Pajkos’ HiWind.
The market seemed saturated, but also quite niche when it came to selling and buying online.
We gave it a go. This time, I asked my IT friend, Tomek Stryczynski for help (Tomek, thank you for everything, including the logo!), we bought the easy-windsurfing.pl domain and started to work on an online shop. I still remember my parents' reaction and the look on their faces when the first phone bill arrived showing the Internet connection cost... The beginnings were crazy.
In our first season in 2001, we sold:
And then it just sort of went on from there..
To be continued...
P.S Who was seriously thinking about kitesurfing back then! And he who thought, gained ;)
Bartek Grzesiek, CEO and founder of EASY SURF
GA-WINGS POISON 2023 is out!
Introducing the latest version of the GA-WINGS POISON for 2023! Take your wave and freestyle riding to the next level with unparalleled speed, control, and the friendly character of Poison 2023. If you look for maximum performance in a huge range of conditions, the Poison is undoubtedly the right choice with its outstanding control and direct handling.
JP-Australia's SUP boards technologies and constructions.
JP-Australia has years of experience and many successes in windsurfing competitions. The knowledge gained in this field has been used by the company to create its range of SUP boards. JP inflatable boards have been in their collection since 2014, and since then, the technology used to produce them has been continuously developed. In the article below, we present the technologies and constructions of JP-Australia inflatable SUP boards.
Raceboard set Unifiber x Loftsails!
This time, we have something special for raceboard connoisseurs - the Loftsails x Unifiber set! Whether you're planning to compete in the World Championships or just looking for the best equipment for this classic discipline, this set has everything you need to meet the most demanding requirements! The package includes: - 2 sails: Loftsails Raceboardblade and Raceboardblade ULW - Mast: Loftsails Team Edition - Board: Unifiber Proteus - Boom: Unifiber Elite V2
MaverX masts - the choice of windsurfing connoisseurs!
We have just received a shipment of MaverX masts! But let's make one thing clear, these are not just any masts! MaverX is a child of the Italian brand Reglass, which was the first to introduce carbon fiber masts to the world of windsurfing. MaverX designers are clear in their vision, combining 30 years of composite work experience with modern technology to produce masts that are not only lightweight, durable, and super reactive, but can also withstand much greater loads (up to several hundred kilograms!) than typical masts.
FMX Racing the 2023 collection!
FMX Racing riders showed last year that the boards they ride on are in the current TOP! Finian Maynard managed to build a brand that dominates on race tracks in just 4 years. Riding on Invictus and Hyperion boards, they easily reached the podium in most national and international races. The culminating moment of last season was the achievement of the PWA Slalom World Championship by Maciek Rutkowski! (Once again, congratulations to Maciek!) As if that wasn't enough, Justine Le Meteyer won the PWA Slalom World Championship silver medal among women, while Delphine Cousin took third place.
Test JP-Australia Freestyle Wave PRO 114l 2022!
After such a positive response to my JP-Australia Magic Air review, I am pleased to continue my work. This time I took a set for the workshop, which in my opinion will be a great choice for the Bay of Puck - JP-Australia Freestyle Wave PRO 114l with the NeilPryde Atlas PRO 5.4 sail. And here again my freestyle soul told me, but how is 114l in a Freestyle Wave board and a 5-batten wave sail, it must be clunky, unpleasant and bleee at all. Nevertheless, reading all the ahs and ohs about the previous Freestyle Wave years on various foreign portals, I approached it as a tester befits, i.e. with the so-called open mind.
Test JP-Australia Magic Air 150 - inflatable revolution!
During the long weekend, we had the opportunity to test an inflatable board for the family, designed strictly for windsurfing. I didn't believe in this concept myself, and in the fact that such a board can glide, or even give so much pleasure! But more on that later. First some information. We had a JP-Australia Magic Air 150 board at our disposal, and a NeilPryde Fusion HD sail in the size of 6.5 m2. I would like to point out right away, that I usually use a freestyle set: 93l board and sails in sizes 4.0 - 4.8, so the test set quite differ from mine 😉 In the JP Magic Air set we have 4 foot straps, a RIDE 44cm fin made in Glass technology, a pump and a repair kit. Folded board (with attached straps) fits into the backpack the same as inflatable SUPs, so no more fighting with luggage straps and a roof rack. The backpack itself is well made with high-quality materials, and the large and strong wheels, which make it easy to carry. The whole thing, i.e. the board, backpack, pump and accessories, weighs approx. 15 kg.
Test JP-Australia Super Ride LXT 113l 2022!
After the Freestyle Wave PRO 114l test, it was time for the JP-Australia Super Ride LXT 113l mentioned in the previous publication . This board was a huge unknown for me, because it is the only model from the JP freeride trio that I have never had under my feet. The Super Ride is the "middle" model in the JP-Australia range of freeride boards, between the calmer and beginner-friendly Magic Ride and the more sporty and performance-driven Super Sport.